HUMACOLOGY – AUSTRALIAN MEDICINAL CANNABIS BRAND + AUSTRALIA’S FASTEST GROWING
Scenario: 1) Medicinal cannabis in Australia is extremely expensive, and 2) Supply issues test patient’s patience and loyalty. Whitespace: Beat them all on price with a superior medicine that will never run out. Execution: Own the supply channel so we a) rely on no one else, b) can control the quality from bud to bottle, and c) cut our greedy middle-men. Brand: Humanity + Ecology = HUMACOLOGY. We Want To Make You Better. Growth: 48% / mth (average) after 4 months
CANVINO – BOTTLE-QUALITY WINE IN A CAN. AVAILABLE IN THE U.S.A NOW. SWEDEN + AUSTRALIA 2022
Scenario: 1) The wine offered in cans tends to be very low quality, despite their price-points being close to bottle prices . 2) Canned wines lack a great story. Whitespace: Make bottle-quality, sustainable wines crafted by a female, immigrant, award-winning winemaker and put those wines into cans. Execution: Partner with like-minded folks whose attention to detail for their craft matches ours: i.e., Dashboard Confessional, and launch online and in selected retailers, hotels and other channels across the USA. Brand: We understand what you hold in your hand in any social situation is an important statement about what’s important to you, so we made the cans gorgeous and the story easy to tell. Growth: First two production runs sold out. Current valuation $10M AUD. Sweden and Russia are likely markets in 2022, along with Australia.
NUDGE NUDGE WINK WINK – COCKTAIL LOUNGE, GALLERY AND EXPERIENTIAL SPACE IN NOOSA HEADS, QUEENSLAND, AUSTRALIA
Scenario: We came to Noosa from our home in SOHO, NYC for a three-week trip on February 28, 2020. Enter Covid, stage left, we got marooned, fast-forward and now we live here. And we really miss NYC. Whitespace: So happens there is nowhere in Noosa for grown-ups to dress up, go out and drink an insane cocktail, let alone in a private, sexy, hidden-away space. Execution: A cross between my beloved Soho House Meatpacking, my favourite cocktail and wine bars (NYC’s Attaboy, The Ship, Dead Rabbit, Compagnie des Vins Surnaturels, along with Chicago’s The Aviary) with an activation and experiential space for brands and artists. With food, liquor and wines not available anywhere else in Queensland, let alone Noosa. Brand: Nudge Nudge Wink Wink: not just a name but a concept. Each cocktail is available in three versions: House, Wink (cheeky tweak) and Nudge (pushing the envelope of what’s possible). Be as safe or as edgy as you like. Growth: Opening January 15, 2022..