ROLE: CCO, Writer
Agency: We Are Social NYC
2018 Shorty Awards Winner (Best Brand Redesign)
2018 Shorty Awards Audience Honor (Brand Redesign)
For consideration at all award shows in 2018 / 2019.
ROLE: CCO, Writer, Art Director
Agency: Taylor Strategy NYC
NOTE: Was not entered into shows due to agency policy.
ROLE: CCO, Writer, Art Director
Agency: Sublime Communications
One Show Bronze Pencil winner 2018 (Social Influencer Marketing)
Sabre Awards Finalist 2018
For consideration in multiple award shows in 2018 / 2019.
ROLE: ECD/CD
Agency: SS+K
Cannes Lions Gold, One Show Merit, Sabres (PR) Gold, Clios Silver, Comm Arts Gold
ROLE: Writer, Art Director, Inventor
Spalding's brief was to become relevant in soccer in the USA.
Myself and my strategy partner embarked on a two-month research project, interviewing over 200 professional soccer players, parents, park players, retailers... the list goes on.
What we realized was an ad campaign was never going to make a dent in the dominance of Adidas and Nike.
Our research allowed us to uncover numerous itches that could be scratched – support products that didn't yet exist and would serve as a complement to players', parents' and kids' experiences at a game.
So we went ahead and created them instead of an ad campaign.
We also discovered kids didn't develop brand loyalties until about five-years of age, so we developed extendable soccer boots and redesigned the ball and rules with a soccer-based game called POD, which broke up the 'swarm' of kids that inevitably forms around the ball at every game.
ROLE: CCO, Writer
Betfair came to the agency I started, Partners & Partners, with an RFP that we won with this campaign idea.
Aimed at New Jersey residents working in Manhattan, I knew they needed something experiential and digital, underneath a bigger campaign idea.
ROLE: Writer
Agency: Buster LA
ROLE: CCO, Writer, Art Director
Help me sell this concept for Super Bowl 2019, and let's make a real and long-lasting difference to the environment.
Campaign concept: Sam Saunders + Andy Tider || Director: Simon McQuoid @ Imperial Woodpecker || Writer: Sam Saunders || Art Directors: Andy Tider + Felipe Pavani || ECD: Joao Coutinho || Agency: VMLY&R NYC